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Hey Creative Badass,

Let’s get honest with one another:

Where the heck is Kate?

This week, the social media detectives have been out in full force.

Why’s Obama been hanging out at number 10?

Did Megan plan to launch her luxury lifestyle brand amidst the rehearsals for The Crown season 7?!

One thing this whole debacle should teach us about business and branding:

I talk A LOT about transparency in business.

That and trust.

If you’re aiming to resonate with your audience and craft a deep, meaningful connection (so they’ll eventually part with their pennies), you can’t afford to misstep these two values.

Queen Lilibet is probs looking at this PR carnage from beyond like, “I’ve barely been gone 10 minutes; don’t make me get the corgis on you!”.

But in all seriousness, the royal family has a duty to their audience—us, the (sometimes not so Great) British people, and their global audience of fans.

Queen Lizzie’s mantra was: Never complain, never explain.

Does this hold up in 2024, though?

When thinking about your brand/business, the answer should be a resounding…

From rumours circulating news outlets, TikTok conspiracy theories, and doctored photos, the royal conundrum is a lesson for all of us.

Tell the truth. Be transparent. Don’t discredit the power of the World Wide Web.

Here are the takeaways when navigating your brand in public:

• Don’t Lie—This goes for all areas of life, especially your brand. Lies are the number one way to lose trust instantly. Trust takes years to build and seconds to shatter.

• Get a Second Opinion Before Posting - Not sure if your latest content will land right with your audience? Ask someone to proof it. Get a second, third, or fourth opinion. Social media posts have a 24-hour shelf life average, but social discourses? They can span decades.

• People Respect Honesty - Got something wrong? Bad review? Potential clients and customers would rather see all sides of your brand. A bad review, among several good ones, can boost trust because it’s more realistic. No one is perfect 100% of the time. Be sure to respond constructively to bad press, get your facts right, hold your hands up when wrong, and face every pitfall with a solution mindset.

• Hire Experts—Amateur Photoshop fails aside; there’s a reason people hire pro freelancers and agencies to help with their brands. As a business owner, you have enough hats to wear without trying to upkeep your brand image online. Also, be aware: Pay cheap, pay twice. The same goes for not hiring the pros to begin with!

You must humanize your brand to turn visitors and scrollers into die-hard fans.

Lead with trust and transparency 🫶

Align with your values and write down how your brand actions each value within your team/business, customers/clients, and community/online following.

If you get stuck, email Sonder at [email protected], and we will map out your Brand Script strategy.

In answer to “Where is Kate?”…

The Sonder Solution 🎬

We’re a team of badass misfit marvels, “do their own stunts” entrepreneurs, spicy creativity wranglers, and fearless freelance founders.

Sonder is your agency of creativity. 

We’ll supply the popcorn and make your blockbuster ideas a box-office reality. 

Here are three ways we can work together to help you build trust with your audience:

🍿 Brand Script Lab

A 1:1 session with soon-to-be Doctor of Creativity (and Screenwriting) Demi to get jamming on ideas, get the creative juices flowing, and unlock your brand potential. 

In a 90-minute session, you'll get:

✅ Full Transcription of Each Call

✅ Review of Your Ideas, Pre-Call

✅ 90 Minute Video Call Consultation

✅ Follow Up With Notes + Guidance

Find out more + book your Brand Script Lab here

🎬 Brand Voice Script

Your brand script tells your story (Purpose), how you solve your customer’s problems (Promise), and how you stand out from the crowd (Personality).

✅ 2 x 1.5 Hour Discovery Calls

✅ 1 x Brand Script, including your mission, values, brand purpose + brand phraseology

✅ Learn how to make your audience give a sh*t about your brand (aka sell without selling)

This way to build your show-stopping brand script

🎯 Brand Builder Script

Get the red carpet ready with a Brand Builder Script! Get everything in the Brand Script PLUS the development of your visual brand identity. 

✅ Brand Script

✅ Brand Strategy

✅ Visual Brand Guide

✅ Social Media Templates

Want the complete works? We got you.

The A-List

Things we love + think you’ll love too

💡Brand Top Tip

Apply screenwriting science to your brand dialogue and content to speak your audience’s language!

Think of each piece of content you produce as an episode and every word you utter as a timeless quote.

Start by asking yourself these three questions:

• HOW do my audience speak?

• WHAT kind of phrases and language do they use regularly?

• WHY should they care about the content I’m sharing (a.k.a. What’s in it for them)?

Got questions bubbling in your brain?

Send Hannah a LinkedIn DM; she’ll be happy to help!

Alternatively, fire them our way by replying to this week’s newsletter.

Catch you next episode! ✌️

Demi & Hannah

Sonder Script | Creative Agency 🎬

PS. Fancy creating your own newsletter?

If you’re anything like us, you’ll want something drag-and-drop-able and easy to use.

Thankfully, we found Beehiiv, the nifty platform to make newsletters quickly.

Try it out here: https://www.beehiiv.com/?via=demi-aspey 

Quit sending emails like a dinosaur.

It’s the year 2024 and all the top newsletters are using beehiiv.

beehiiv was created by the same early Morning Brew employees who scaled their daily email to over 4 million subscribers. And now every newsletter on beehiiv has access to the same tools and winning formula.

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