Hey Creative Badass,

Our prediction for "content" over the next 12 months:

The winners will produce a TV series!

What the Jeff?

As if this game isn’t hard enough!

Hold your ponies!

No. Let 'em run wild 🐴

No social media sausage can accurately tell you what will work next week, in the next six months, or eleven thousand days.

After chucking it at the walls, we're all covered in floppy spaghetti, seeing what sticks.

That, I predict, will always remain the same.

Data is important.

Feelings are PARAMOUNT 🏔️

We've long believed binge-worthy "social content" evolves like a mini TV series.

Creators captivate communities by overcoming relatable problems in multiple episodes.

YouTubers are creating TV-worthy shows.

Their success all comes down to how they make their audience FEEL.

Here's the TV writer's secret recipe:

• Conflict establishing open = Hook
• Recognisable setting = Your brand aesthetic
• Overcoming obstacles = The value you deliver
• Genre driven = The emotions you aim to evoke
• Character arcs = Your audience's transformation
• New or Recurring Conflict = Keep them coming back

You can craft an outline for a "content" series with this.

Always remember, you're not the main character.

Your audience is.

And if you fit your target audience. Winner, winner, chicken dinner.

Start with how you want people to feel. Focus on one specific audience member.

Create for them. Stop viewing it as "content".

Anyone can create content. You're a director/screenwriter now.

Go get 'em, Spielberg 🎬

Here’s my (very work-in-progress) directorial debut:

P.S. You should have seen my eyes shoot out of my face when I went to retrieve the link and saw it has 490 views.

It has been stuck at 50 views since Saturday, and despite feeling deflated, I’ve been determined to keep going.

We all start somewhere; it’s better to be messy and improve than to never try!

The Sonder Showcase 🎬

Feeling inspired to take the plunge but need someone to play the Rocky Montage music for you?

That’s where Sonder comes in!

We’re a team of badass misfit marvels, “do their own stunts” entrepreneurs, spicy creativity wranglers, and fearless freelance founders.

Sonder is your agency of creativity. 

We’ll supply the popcorn and make your blockbuster ideas a box-office reality. 

Here are three ways we can work together to help you build trust with your audience:

🍿 Brand Content Power Hour-ish

A 1:1 session with soon-to-be Doctor of Creativity (and Screenwriting) Demi to get jamming on ideas, get the creative juices flowing, and unlock your brand potential. 

In a 90-minute session, you'll get:

✅ Full Transcription of Each Call

✅ Review of Your Ideas, Pre-Call

✅ 90 Minute Video Call Consultation

✅ Follow Up With Notes + Guidance

Find out more + book your Brand Content Power Hour here.

The A-List

Ideas we love + think you’ll love too.

6 TERRIFYING Words in Business:

“We’ve always done it this way.”

Here are 3 ways to nip THAT in the bud:

1. Break the Mold 💔

Ever watched a horror movie and yelled, "Don't go in there!"?

⇡ That's your audience watching you repeat history.

Innovation dies in the echo chamber of "it's always been this way".

Dare to be different.

Challenge the status quo like it's the final video game boss.

Start Here → Embrace The Power of "What If?"

Ask: How can I break free from tradition?

2. Understand the FEAR Factor 👻

Don’t just be bold.

Understand why "We've always done it this way" is a safety blanket.

Peel back the layers.

What's the real fear?
Change?
Failure?

The unknown?

Unearth those monsters under the bed.

Unlock It → Decode the Psychology of Change.

How can I overcome my fears?

3. Craft a NEW Narrative ✍️

Your business isn't just a service or a product;
It's a story waiting to be rewritten.

Don Draper once said:

"𝘐𝘧 𝘺𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘭𝘪𝘬𝘦 𝘸𝘩𝘢𝘵'𝘴 𝘣𝘦𝘪𝘯𝘨 𝘴𝘢𝘪𝘥, 𝘤𝘩𝘢𝘯𝘨𝘦 𝘵𝘩𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯".

Be the author of your change.
Write a brand script where innovation takes centre stage.

Keep it real. Keep it fresh. Speak in the language of NOW.

Revolutionise Your Story → Learn From Futuristic Fiction.

Ready to become a box office sensation?

Reply to this newsletter & we’ll be happy to help!

Catch you next episode! ✌️

Demi & Hannah

Sonder Script | Creative Agency 🎬

PS. Fancy creating your own newsletter?

If you’re anything like us, you’ll want something drag-and-drop-able and easy to use.

Thankfully, we found Beehiiv, the nifty platform to make newsletters quickly.

Try it out here: https://www.beehiiv.com/?via=demi-aspey 

PPS. This newsletter marks a whole MONTH of newsletters.

How are we doing so far? What do you love? What do you hate?

Let us know at [email protected] 🫶

PPPS. I broke all the fonts, and Hannah is off until Thursday - pls forgive my horrific design skills. Also, hire Hannah for a Brand Builder if you’re as crap at design as me.