Hey Creative Badass,

I hate to break it to you, but…

You’re NOT the main character!

At least when it comes to building your brand.

Here are 5 things our clients often struggle with:

• 𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘮𝘺 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦?

• 𝘏𝘰𝘸 𝘤𝘢𝘯 𝘸𝘦 𝘨𝘦𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘵𝘰 𝘨𝘪𝘷𝘦 𝘢 𝘴𝘩*𝘵?

• 𝘐 𝘬𝘯𝘰𝘸 𝘸𝘩𝘢𝘵 𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘴𝘢𝘺 𝘣𝘶𝘵 𝘐'𝘮 𝘢 𝘴𝘩*𝘵 𝘸𝘳𝘪𝘵𝘦𝘳

• 𝘋𝘰 𝘐 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘷𝘶𝘭𝘯𝘦𝘳𝘢𝘣𝘭𝘦 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘢𝘯 𝘪𝘮𝘱𝘢𝘤𝘵?

• 𝘏𝘰𝘸 𝘤𝘢𝘯 𝘸𝘦 𝘮𝘢𝘬𝘦 𝘵𝘩𝘪𝘴 𝘮𝘰𝘳𝘦 𝘩𝘶𝘮𝘢𝘯 and 𝘭𝘦𝘴𝘴 𝘤𝘳𝘪𝘯𝘨𝘦?

A brief encounter with our answers:

1. Your audience is the MAIN CHARACTER

2. By sharing binge-worthy stories they'll adore

3. We bring a PhD in creative writing; we’ll teach you!

4. Only if it's true to you, but this isn't the X factor

5. Don't rely solely on AI or do the same sh*t as everyone else

“I don't believe in elitism. I don't think the audience is this dumb person lower than me. I am the audience.”

Quentin Tarantino

Now there’s a plot twist: You CAN be the main character so long as you are your audience!

Go figure.

For many creatives and writers, this is usually the case. Believe it or not, it’s also true for most business founders and entrepreneurs. They’ve found a problem that they wanted a solution for and solved it. Alas, making them the perfect target audience.

Think about your biz for a sec (only joking, you’re always thinking about your biz!).

What problem are you trying to solve?

Is this a problem you had/have yourself?

What’s the one status quo you’re fighting against?

How do you aim to change the world?

You’ll find we ask a lot of questions in this newsletter series. We want to help you unpack all that creative genius bundled up in your head. And trust us, you DO have the answers.

Check out my latest YouTube video, which teaches you how to apply this thinking to give your audience what they want.

P.S. None of my YouTube videos have been scripted so far.

I’ve been focusing on overcoming the fear of posting, but hit subscribe because some juicy, scripted content is in production!

The Sonder Solution 🎬

If there’s anything I’ve learned as a creative in marketing, it’s that doing your brand strategy yourself is a nightmare.

Give yourself a moment to congratulate any and all of your efforts because this stuff is HARD.

Very few people like turning the spotlight on themselves. When you’re asked to talk or write about yourself you forget your name.

That’s where Sonder comes in!

We’re a team of badass misfit marvels, “do their own stunts” entrepreneurs, spicy creativity wranglers, and fearless freelance founders.

Sonder is your agency of creativity. 

We’ll supply the popcorn and make your blockbuster ideas a box-office reality. 

Here are three ways we can work together to help you build trust with your audience:

🍿 Brand Script Lab

A 1:1 session with soon-to-be Doctor of Creativity (and Screenwriting) Demi to get jamming on ideas, get the creative juices flowing, and unlock your brand potential. 

In a 90-minute session, you'll get:

✅ Full Transcription of Each Call

✅ Review of Your Ideas, Pre-Call

✅ 90 Minute Video Call Consultation

✅ Follow Up With Notes + Guidance

Find out more + book your Brand Script Lab here

🎬 Brand Voice Script

Your brand script tells your story (Purpose), how you solve your customer’s problems (Promise), and how you stand out from the crowd (Personality).

✅ 2 x 1.5 Hour Discovery Calls

✅ 1 x Brand Script, including your mission, values, brand purpose + brand phraseology

✅ Learn how to make your audience give a sh*t about your brand (aka sell without selling)

This way to build your show-stopping brand script

🎯 Brand Builder Script

Get the red carpet ready with a Brand Builder Script! Get everything in the Brand Script PLUS the development of your visual brand identity. 

✅ Brand Script

✅ Brand Strategy

✅ Visual Brand Guide

✅ Social Media Templates

Want the complete works? We got you.

The A-List

Ideas we love + think you’ll love too

💡 6 Tips for Binge-Worthy Content

👀 The Teaser Trailer Technique: 

Start with a hook that's as gripping as a movie trailer. Make your audience NEED to see what's next!

🖼️ Storyboard Your Saga: 

Plan your content like a film director. What's the plot twist? The climax? Keep 'em on the edge of their seats!

🫶 Character Connection: 

Make your brand the protagonist. Create a narrative where your audience roots for you, scene after scene.

💛 Authenticity is Key: 

Be the indie film in a sea of blockbusters. Originality wins hearts (and views)!

🎥 Visual Verve:

Think of visually stunning scenes. Use colours, graphics, and imagery that pop off the screen!

😲 Cliffhanger Close: 

Leave them wanting more. End with a question, a teaser, a hint of what’s to come.

Ready to create content that deserves its own marquee?

Send Hannah a LinkedIn DM; she’ll be happy to help!

Alternatively, fire them our way by replying to this week’s newsletter.

Catch you next episode! ✌️

Demi & Hannah

Sonder Script | Creative Agency 🎬

PS. Fancy creating your own newsletter?

If you’re anything like us, you’ll want something drag-and-drop-able and easy to use.

Thankfully, we found Beehiiv, the nifty platform to make newsletters quickly.

Try it out here: https://www.beehiiv.com/?via=demi-aspey