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Hey Creative Badass,

Here’s a cheerful opener for you:

Have you ever bawled your eyes out at a sad movie?

Don’t worry, this is a safe space, y’all. Let it all out.

I’m gonna revisit some childhood trauma for a hot second (bet you’re glad you subscribed to this email…)

I’m talking about the first time I watched The Lion King 🦁

Which was ALSO the first time I sobbed uncontrollably at a film.

My mum brought home The Lion King on VHS tape.

Ahh, 90s nostalgia: the smell of the plastic case, the epic pre-movie trailers and even the copyright warning evoke all the warm fuzzy feels.

We cosied up on the sofa with snacks and blankets. It was set to be a freakin’ great day for little 5-year-old me.

All was going swimmingly until Scar (the b*stard) threw his OWN brother off a cliff, leaving poor Simba, his nephew, a defenseless orphan. 

A cute afternoon of mother-daughter bonding time had descended into bawling my eyes out.

Neither of us was emotionally prepared for Mufasa’s death 😭

Twenty-five years on, I’m still crying at films and TV series:

• Titanic

• Marley & Me

• The Handmaid’s Tale

• And most recently, The Last of Us (episode 3…IYKYK)

Whether they were tears of sadness, empathy, or happiness - great films and series all have one thing in common:

They make us feel something.

They have been written in such a way that prompts an emotional response. 

We keep coming back to our fave films and series like a comfort blanket. We like the warm fuzzy feels they give us. 

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This, is precisely what your brand needs to do for your audience:

You need to make your audience feel to build a memorable brand and keep ‘em coming back for the encore. 

In simple terms:

Think of your brand as the film premiere of your business.

Your audience is the main character; you’re in the director’s chair.

Write a killer script for your brand to get your audience right in the feels.

When you boil it down, these are the two most important things for your brand:

1. How you make your audience feel

• When people work with you and interact with your brand, how do you want them to feel? Empowered? Supported? Humoured? Safe? 

• In the same way that films prompt us to feel a certain way, people want to work with brands that speak to them on their wavelength. You want your audience to see your brand and think, “you just get me”.

2. The lasting impression you leave

• Good vibes keep your audience coming back for more.

• Positive vibes = positive client referrals = more business. (The kinda maths we LOVE to do).

Imagine how powerful your brand will become when you learn how to:

✅ Shout “CUT!” to emotionless copy and start writing stories that matter to your audience

✅ Capture your vision through your audience’s lens, so you can tell stories they'll feel

✅ Speak your audience’s language and reel them in with mega-dopamine, binge-worthy words, and storytelling

Your journey to an Oscar-worthy brand starts here!

And we’re right here with ya. 

We’re a whole team of badass misfit marvels, “do their own stunts” entrepreneurs, spicy creativity wranglers, and fearless freelance founders.

Sonder is your agency of creativity. 

We’ll supply the popcorn and make your blockbuster ideas a box-office reality. 

Here are 3 ways we can work together:

🍿 Brand Script Lab

A 1:1 session with soon-to-be Doctor of Creativity (and Screenwriting) Demi to get jamming on ideas, get the creative juices flowing and unlock your brand potential. 

In a 90-minute session, you'll get:

✅ Full Transcription of Each Call

✅ Review of Your Ideas, Pre-Call

✅ 90 Minute Video Call Consultation

✅ Follow Up With Notes + Guidance

Find out more + book your Brand Script Lab here

🎬 Brand Voice Script

Your brand script tells your story (Purpose), how you solve your customer’s problems (Promise) and how you stand out from the crowd (Personality).

Consider your brand script your movie trailer that hooks your audience and keeps them coming back for the epic sequel.

✅ 2 x 1.5 Hour Discovery Calls

✅ 1 x Brand Script, including your mission, values, brand purpose + brand phraseology

✅ Learn how to make your audience give a sh*t about your brand (aka sell without selling)

This way to build your show-stopping brand script

🎯 Brand Builder Script

Get red carpet ready with a Brand Builder Script! Get everything in the Brand Script PLUS development of your visual brand identity. 

✅ Brand Script

✅ Brand Strategy

✅ Visual Brand Guide

✅ Social Media Templates

Want the full works? We got you.

The A List

Things we love + think you’ll love too

💡Brand Top Tip

Not sure if your brand is hitting the mark?

Start by asking yourself these 3 questions:

• HOW do you want your customers to feel when they interact with your brand?

• WHAT is the lasting impression you want to leave?

• WHY does your brand exist? (a.k.a the problem you solve)

The answers from these Qs form the basis of your brand strategy and should help give you a clear direction for where your brand is headed. 

Still stuck in a branding rut?

Send me (Hannah) a DM on LinkedIn, and I’ll be happy to help

Catch you next episode! ✌️

Hannah & Demi

Sonder Script | Creative Agency 🎬

PS. Fancy creating your own newsletter?

If you’re anything like us, you’ll want something drag-and-drop-able and super easy to use.

Thankfully, we found Beehiiv: the nifty platform to make newsletters in no time.

Try it out here: https://www.beehiiv.com/?via=demi-aspe